The Sarnico Busker Festival, International Street Art Festival organized in Sarnico and Paratico, was born 19 years ago from the desire to bring artistically varied and qualitatively elevated performances in a territory rich in history and artistic and architectural beauties.
Mango Mobile Solutions is the mobile services provider of the Sarnico Busker Festival from the 2013 edition. For the 2017 edition, driven by the need to virtually accompany its spectators inside the festival sites during the event, the organizers have adopted for app the Showtime! Festival format, a consolidated product of Mango Mobile Solutions which, through its intrinsic functions, allows greater interaction between the festival organizers and the user, fully responding to the primary objectives of the festival: the spread and development of street art as a moment of social encounter in urban spaces full of history.
The main features of Showtime! are:
- Calendar with individual events enriched with texts, images, videos and links, all shared via social media
- Interactive Map to easily reach the places where the individual events will take place
- Push notifications to notify in real time program changes and special events
- Wishlist of Preferred Events by the user with alarm before the start
- Ticket / Booking: Native or Web-based integration depending on the Ticket provider
Thanks to the switch to Showtime! Festival and an effective and exhaustive communication strategy, during the days of the Festival (28 – 31 July 2017) the app recorded an increase of + 200% of the audience and an interaction of +223.47% compared to the previous edition .
 Data Google Analytics
These data are strictly linked to the new functions made available to the public which, through a usable interface, has had the opportunity to experience a 360 ° immersive user experience.
From the end-of-event reports, it appears that the functions of the app that the “traveling spectators” loved most were those related to the collection of information (Visualization of the Program; Show card detail; Add to Wishlist) and the interaction with the Festival sites (Select Point of Interest, See Map, Walk To) using, thanks to the app, their mobile support as a real personal guide.