The Teatro Bellini is one of the oldest theaters in Naples: located in the heart of the historic center of the city, it was inaugurated in 1864, destroyed a few years later by a fire and rebuilt in 1871. Today in the building, with its unchanged nineteenth-century charm, there are many activities hosted in the numerous living spaces of the structure: in addition to the majestic hall of the Bellini Theater, there are the Piccolo Bellini, dedicated to the programming of off-circuit performances, the Laterzagorà space in the foyer , which is a library, a venue for meetings with artists, book presentations and an Understage, a bar / bistro and locations for exhibitions and live music sessions.
Active from the season of 2016/2017, the official application of “Teatro Bellini – La Casa del Teatro” allows users to easily consult the shows and events of the season, have access to the main information of the Theater and create their own Wish List thanks to which they will be notified in the vicinity of the shows of their interest.
From 2017 a new update of the app related to the dialogue with the theater ticketing system, has opened the possibility to buy directly in the App taking advantage of discounts and promotions dedicated to registered users.
The App of the Teatro Bellini – la Casa del Teatro, closes a spectacular 2017 also in terms of data measured by the actions on public and sales absolutely positive:
- Number of users + 34,90%
(Google Analytics data calculated based on the relation between the first quarter of the 2017/2018 season and the entire 2016/2017 season)
- Number of app sessions: + 1089,26%
- % new sessions: + 16,09%
- Number of users active in 30 days: + 867,69%
(Google Analytics data calculated based on the relation to the first quarter season 2017/2018 and first quarter 2016/2017)
- Purchases in the app: 180
(Mango Mobile Solutions measurement data on the first quarter of the 2017/2018 season)
The “Bellini Theater – la Casa del Teatro” App is an example of Showtime! Branding which, through a dedicated app for iPhone and Android, allows the Bellini Theater to increase visits to the theater by communicating with its users in a targeted manner and enabling new promotional strategies capable of reaching visitors in a new, more direct and innovative way.
WHAT DID WE DO
Development of iPhone and Android app, Native integration with Ticketing, Development of Web Console for App Management, Consultancy Communication on mobile channel.