Show.BeaconProximity Marketing Strategy
Show.Beacon: Proximity marketing ed esperienza a Teatro
What can you do?
Show.Beacon is a Showtime! add-on which introduces the possibility of locating app users in Theater spaces.
Through the positioning of iBeacon, it will be possible to create and send directly on user’s device special contents, exclusive promotions and communication campaigns dedicated to the audience physically in the Theater.
With Show.Beacon, the Showtime! Management Console will be enhanced in the User area to facilitate registration and create advantageous mechanisms for those who periodically visit the Theater. Theater staff can manage and modify proximity marketing campaigns and monitor the results from your management console at any time. The registration of the data relating to the Theater Check-in of each user, allows gaming and involvement aimed to increase the loyalty of the community!